Inspired by the English cricket team's refusal to share a beer after a controversial loss: Victoria Bitter created England Bitter, a big warm beer for an even bigger bunch of bitter … read moresooks. Launching with full page press, radio and social ads, the campaign generated millions of impressions, heated debates, and plenty more bitterness from the English. We also shipped a case direct to the English team, before brewing an extra 20,000 for the Australian public to toast them with.
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