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Top 6: September 6th 2023
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Victoria Bitter: England BitterTop 6: September 6th 2023
Inspired by the English cricket team's refusal to share a beer after a controversial loss: Victoria Bitter created England Bitter, a big warm beer for an even bigger bunch of bitter sooks. Launching with full page press, radio and social ads, the campaign generated millions of impressions, heated debates, and plenty more bitterness from the English. We also shipped a case direct to the English team, before brewing an extra 20,000 for the Australian public to toast them with.
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