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Top 6: September 6th 2023
Outdoor

Samsung: Big News

Top 6: September 6th 2023
To launch the new Samsung Galaxy Z Flip5, we wanted to emphasize that it takes up less space in your pocket than an iPhone.To achieve this, we created a small outdoor billboard targeting the pockets of Stockholm residents, and we successfully conveyed that big news doesn't always need to be so substantial.
Other credits

Animal / BLCK



Jakob Swedenborg

ECD



Petra Backström

Copy



Jimmy Hellkvist

Copy



Michael Thornquist

Art Director



August Laustsen

Art Director



Toby Cane

Art Director



Joakim Ramel

Motion Graphic Design



Sofia Persson

Final Art



Mikael Kruse

Client Director



Jens Öhrström

Account Manager



Johanna Larsson

Account Manager



Samsung:

Ardelan Sohrevardi,

Head of Marketing at Samsung Electronics Nordic.



Magdalena Lindqvist

Category Marketing Manager MX at Samsung Electronics Nordic.



Matilda Järnblad

Category Marketing Manager MX at Samsung Electronics Nordic.



Mindshare:



Cecilia Ekman

Anna-Karin Ström

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