Tostadas Bimbo: Beyond taste, it's a devotion - María

Tostadas and Tostaos Bimbo face fierce competition in Colombia, with bakeries that flood every corner of the neighbourhoods. That's why Bimbo decided to launch an integrated campaign aimed at elevating the significance of our toasts, turning them into a ritual – a ritual that accompanies the mornings and afternoons of Colombians, elevating them into something sacred. Because Beyond the taste, eating Tostadas and Tostaos Bimbo is devotion