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Outdoor
Blind Low Vision NZ: It's easy to ignore low vision. Less so our ads.
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Studies have shown that Kiwis think that Blind Low Vision NZ is only for the almost or fully blind, and they are waiting too long to ask for help. Meaning that there are 155,000 New Zealanders who are not accessing tools and support that might help them.
So we launched a campaign to get as many eye-balls as possible. Literally. We created the ‘Hi-vis campaign for low vision sufferers’ using magnification techniques, high contrast and bold typography to create a campaign that’s intentionally hard to miss.
Design & retouching: Ryan Overeem Related |
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