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Integrated
Blind Low Vision NZ: Hi-Vis Outdoor
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Studies have shown that Kiwis think that Blind Low Vision NZ is only for the almost or fully blind, and they are waiting too long to ask for help. Meaning that there are 155,000 New Zealanders who are not accessing tools and support that might help them.
So we launched a campaign to get as many eye-balls as possible. Literally. We created the hi-vis campaign for low vision sufferers to raise awareness by highlighting magnification techniques, high contrast, bold typography and automated audio description to create a campaign that’s intentionally hard to miss.
Design & retouching: Ryan Overeem Related |
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