Life’s a lot for Gen-z today. Heartbreak. Anxiety. Moving out. Coming out. Sex. New friends. Ex-friends. #hustleculture. The f***ing climate crisis. Men.
To show how Modibodi, Australia’s leading period underwear brand, gives you the leak-free support to navigate it all, we didn’t create an ad - we created new series built for the platform Gen Z loves.
‘I’m Dying Inside’ is a modern period drama series made exclusively for Tik Tok.
Following four housemates getting their periods at the same time, the show celebrates the realities of growing up today for young people who menstruate.
From endometriosis flare-ups to accidental period sex stains to baby-gay period hook-ups and more, the 5 episodes explores a range of modern period experiences and taboo topics, showing how Modibodi helps you leave leaks out of it.
To drive views, an ecosystem of supporting content was built around the episodes, each tapping into TikTok trends and topics of interest - designed to make the algorithm work in the show’s favour.
In just a few weeks, the show has already had over 5 million views on TikTok and counting.
read less...
