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Top 6: August 23rd 2023
Interactive

BUGATTI: Transformative Journey

Top 6: August 23rd 2023
BBDO Germany takes a holistic approach to custom-building BUGATTI’s new website, optimally reflecting everything the French luxury brand engineers and perfects – including the ever-expanding Lifestyle sphere. Featuring an interactive navigational experience, the new digital hub stimulates the senses and creates an enduring connection with the brand. BBDO Germany is celebrating BUGATTI Automobiles in a transformative, immersive way by presenting new facets of performance and character for the brand, through rich narrative and graphical elements. Both fans and customers can expect intimate storytelling and images that delve into the brand’s present, history, anecdotes, and myths.
Other credits

Creative

Chief Creative Officer – Jonathan Deeb

Creative Director – Dejan Handjiski

Creative Director – Paul Frade

Senior Art Director – Markus Smak

Associate Creative Director – Kyle Jacobson

Art Director – Shivani Shah

Art Director – Rosario Brancato

Junior Digital Art Director – Nils Oberlaender

Copywriter – Kate Ross

Copywriter – Alistair Mathie

Strategy & Digital Production

Head Of Digital – Daniel Maurer

Strategic Planning Director – Annika Plaggenborg

Strategic Planner – Laura Mueller

Motion Designer – Till Markull

UX Designer – Muhammad Hamza

Technical Director – Nabeel Qaisar

Senior Frontend Developer – Ivana Andric

Senior Frontend Developer – Saad Ansari

CMS Manager – Erna Kljucic

Junior CMS Editor – Andrijana Grahovac

Senior Data Analyst – Florian Ernst

Project/Account Management

Group Account Director – Dawne Lee

Account Director – Jennifer Lee

Account Manager – Pulkit Jain

Account Maanager – Agni Figaroa

Digital Project Director – Eduardo Heil

Product Manager – Suraj Sharma

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