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Gatorade: The Weight Of The Jersey
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Gatorade has once again reaffirms its commitment to promoting sport by sponsoring four of the teams competing in Australia and New Zealand. Gatorade promotes inclusion in sport. This time, the brand unveils its sponsorship of the women's national football teams of Brazil, Costa Rica, Colombia and Canada in its latest international campaign, highlighting the role of sweat in great physical challenges. Gatorade accompanies the athletes through every drop shed, ensuring rapid rehydration and recovery in the moments when it's all or nothing. The campaign, developed by the agency ISLA São Paulo, portrays the responsibility that every athlete feels when wearing their country's jersey. In these moments of pressure, only preparation, teamwork and leaving every drop of sweat on the pitch can lighten the weight that comes with the honour of wearing the national jersey. Gatorade accompanies and encourages every athlete before, during and after every match.
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