Gatorade: Dream Big

If you’re an athlete, you have dreams, whether you’re a professional or just starting out. Dreams aren’t just for pros. Amateurs also dream of trophies, records and sporting feats. And to reach those, they have to sweat for them. That’s why in this campaign, Gatorade invites everyone to dream big, and to stay hydrated with Gatorade’s electrolytes to sweat for their sports dreams, until they make them come true. Nico Pérez Veiga from Primo was the architect behind this world of fantasy and amateur dreams.