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Singha: Everyday Pleasures, 6


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Singha Beer and Brilliant & Million Thailand have targeted travelers worldwide interested in visiting Thailand. The brand’s message revolves around “Everyday Pleasures.” Using AI-generated visuals, Singha presents a futuristic interpretation of Thailand, sparking curiosity and imagination. The campaign utilizes AI-generated visuals to showcase a distinct Thailand. Imaginative elements like flying Tuk Tuks, steampunk balloons, and hover speed boats are featured. Singha emphasizes its timeless experience, while acknowledging the visuals are AI’s perspective, inviting viewers to savor the authentic taste of Thailand. Singha’s campaign is out to capture the global travelers’ attention with AI-generated visuals portraying a futuristic Thailand.
Credits Other credits

Agency

Chief Executive Officer: Sorada Sonprasit

Chief Executive Officer: Paruj Daorai

General Manager: Thanaporn Chankitmunkong

Account Manager: Thuchtong Pongtrakul

Account Supervisor: Boonsita Pongpoolsuk

Account Executive: Pakpoom Janset

Head of Strategy: Vibhu Harnvarakiat

Senior Strategic Planner: Sireerat Wasukhan

Head of Multimedia: Yuttana Chaiwat

Design Director: Chutamas Pothong

Motion Graphic Designer: Itsarapong Teerasut

Senior Designer: Suttipat Suwannates

AI Prompt Master: Titipun Tubthong

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