Interactive ad: Singha: Visions of Thailand

View hi-res

Top 6: August 9th 2023

"Visions of Thailand: Imagining Everyday Pleasures"Campaign for Singha Global Singha, the original Thai beer, has targeted travelers worldwide interested in visiting Thailand. The brand's message revolves around "Everyday Pleasures." Using AI-generated visuals, Singha presents a futuristic interpretation of Thailand, sparking curiosity and imagination.
Execution:The campaign utilizes AI-generated visuals to showcase a distinct Thailand. Imaginative elements like flying Tuk Tuks, steampunk balloons, and hover speed boats are featured. Singha emphasizes its timeless experience, while acknowledging the visuals are AI's perspective, inviting viewers to savor the authentic taste of Thailand.
In summary, Singha's campaign captures global travelers' attention with AI-generated visuals portraying a futuristic Thailand. Singha offers a timeless experience while highlighting the authentic taste of the country.