Sonos: Frisson Trigger

Sound experience leader, Sonos, has teamed up with global creative agency, Amplify and GRAMMY, Emmy and ARIA-award winning producer Eric J Dubowsky to create an immersive listening experience so profound, it can literally give you goosebumps. Tasked with bringing Sonos' brand platform, "nothing feels like Sonos," to life in Australia, Amplify's creative team discovered the concept of 'frisson' - a territory that showcases immersive sound's ability to evoke deep emotions and elicit physical sensations. In French, 'frisson' translates to 'goosebumps.' The result is ‘Frisson Trigger’, an original, innovative track composed and engineered to cause a psychophysiological response that can manifest as shivers, an elevated heart rate and dilated pupils, also known as ‘the chills’. In a post-pandemic world as people continue to seek out awe-inspiring ways to satiate their emotional needs and sense of connection, the song ‘Frisson Trigger’ aims to showcase the profound and transformative impact of music on our emotions. Written, produced, and mixed by Eric J, a GRAMMY, Emmy and ARIA award-winning engineer, producer and songwriter, the track was created using scientific research that pointed to certain compositional and sonic qualities being consistent ‘triggers’ of frisson. The track further harnesses the full capabilities of Dolby Atmos and Sonos’ breakthrough spatial audio speaker Sonos Era 300, showcasing the limitless possibilities of spatial audio innovation. Amplify, the global creative agency specialising in experience and culture, was responsible for the concept, overseeing the production of the track, online film content and the design and production of a launch event that provided Australian media and music industry personalities with the ultimate immersive listening experience of ‘Frisson Trigger’ on Sonos Era 300.