KitKat: Tech Frustrations

KitKat has launched a new campaign, 'Tech Frustrations', that channels the winning Have a Break formula that made the brand so iconic. Whether it’s weird security questions, remembering passwords or being added to yet another WhatsApp group - from 7 August, KitKat is encouraging people to take a break from unhelpful tech as it launches a brand-new global campaign, 'Tech Frustrations'. The new campaign, from integrated marketing agency Wunderman Thompson, channels the winning Have a Break formula that made KitKat so iconic in the first place and will be made up of long-form and short-form video as well as standalone assets. The hero video contrasts the old with the new, bringing to life a modern tech problem in a medieval setting in a humorous way that fans familiar with the brand will recognise. “Password? Have you forgotten? What was your first pet’s middle name? What’s your favourite kind of rock?” asks the guard at the drawbridge. The knight, waiting at the entrance struggles to answer the questions and decides to Have a Break, Have a KitKat, and with a renewed perspective, remembers the password.