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Ritz Crackers: Ready When You Aren't
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Today marks the long-awaited return of the UK’s must-have snack to British TV screens. Mondelez’s Ritz is launching its latest multi-channel campaign with the hope of tantalising the taste buds of people up and down the country and cementing it as a delicious cracker, fit for any hosting occasion all year round. Created in partnership with global agency of record, VCCP, Mondelez worked with award winning directing duo The Bobbsey Twins to direct the integrated campaign. A humorous and relatable 30” spot sits at the heart of the campaign, bringing to life a common scenario that many hosts face when entertaining. The film depicts a family who are caught off guard when their guests arrive a bit too early. The ringing of their doorbell kicks off a cleaning frenzy as toys are hidden down the back of the sofa and dad throws a bag of rubbish that lands perfectly in the front garden dustbin, behind the patiently waiting guests. The film's stunts were worked on in consultation with content creator Daniel LaBelle, a well-known comedian renowned for his physical comedy on TikTok and YouTube. The film closes out with the voiceover saying 'Ritz. Ready when you aren’t' as the camera pans to the packet of Ritz which is ready to entertain, while the family are still catching their breath. Aimed at young families and millennials, the campaign plays on the hilarity of the often chaotic lead-up to guests arriving - tapping in to the human truth that while it’s great to have visitors, we all feel a little bit of pressure in the moments before the guests arrive. Resulting in a last minute tidying frenzy to give a veneer of cleanliness and offer a warm welcome.
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