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Volkswagen Atlas Cross Sport: Aftershow Aftermath
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Volkswagen and NY-based Creative shop Johannes Leonardo share its latest campaign, introducing Volkswagen’s latest premium SUV offerings - the 2024 Atlas and Atlas Cross Sport, with the tagline 'Does Life Beautifully.' The campaign’s core message revolves around a simple insight: the modern consumer seeks an SUV that marries practicality with a touch of elegance, all without breaking the bank on a premium price tag. The spots, titled ‘Aftershow Aftermath’ and ‘Carpool Chaos’ showcase the transformative nature of these two models. Unlike their predecessors and competition, the Atlas and Atlas Cross Sport redefine the SUV experience through a mix of alluring design, spacious interiors, and premium exteriors. Both models present a compelling alternative for families with kids seeking three rows and seven seats (Atlas), as well as for couples and empty nesters in search of a refined driving experience (Atlas Cross Sport).
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