Print ad: Breast Cancer Now: A Bigger Win

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Research and support charity, Breast Cancer Now, launched a new tactical ad, created by creative agency BMB, to coincide with the Women’s World Cup final with a striking brand print campaign.

Print and digital executions ran on social channels, in UK Sunday newspapers and at major stations in London, to mark the Lionesses’ showdown with Spain in WWC 2023.

Featuring the centre spot on a football pitch, seen directly from above, the eye-catching creative states: “If everyone regularly checks for a change in the colour, texture or feel of their breasts, and gets to know their normal, we could help beat breast cancer too.”