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Breast Cancer Now: The Last One
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RKCR/Y&R launch the UK's largest breast cancer charity with ambition to end death by breast cancer by 2050. All the protagonists are real cancer sufferers, and each of the stories and emotions are genuine.The minute-long spot documents the process of dealing with breast cancer from finding a lump, to having a scan and learning to live with it, even when it's terminal.
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