 |
Top 6: August 30th 2023
Ambient
Street Lab: Splash SpotsTop 6: August 30th 2023
New York creative company, Zulu Alpha Kilo, known for innovating the Tough Turban for Pfaff Harley Davidson and reimagining the school desk for online learning platform D2L, has released a beautiful new twist on a New York City tradition. For more than 100-years, when the temperature pushes past 90 degrees, New Yorkers across the city have turned to neighborhood fire hydrants in search of a little watery relief. However, the caps employed to spray the water have been rudimentary at best. Until now. Introducing Splash Spots. A new proposal from Zulu Alpha Kilo for how New York City uncaps its hydrants during the hottest days of summer. Designed for maximum whimsy and water conservation, releasing approximately 50% less water than the standard hydrant spray cap, Splash Spots are an exciting and joyful build on the traditional caps the FDNY already uses. The agency partnered with the non-profit Street Lab, which aims to improve the urban environment, strengthen neighborhoods, to help determine the four unique water experiences that would be most exciting and feasible. Each of the four Splash Spots are crafted for safety, durability and scalability. Attaching easily to the hydrant, each “spot” also comes with its own on/off function making them easier for the community to use. Splash Spots pays homage to something uniquely New York by doing something uniquely New York to it: reinventing it through creativity and ingenuity. Ultimately the hope is to work with the city to take these from prototype to something much bigger.
Agency Also best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
