Google Pixel Fold: Lands in London

This August sees Google Pixel join the folding phone revolution with the launch of Pixel Fold. Working with the innovative marketing company Anomaly, the innovation of the new device demanded innovative creative and media, so it is launching with a campaign that encompasses 3D anamorphic DOOH and social. Aimed at busy individuals, Pixel Fold brings a whole new dynamic to the foldable phone market with its thoughtful design and best-in class software. Ensuring this new device stands out from an already busy market space, Anomaly will be using 3D illusion billboards and animation to demonstrate the phone's design and slimness, whilst also highlighting its immersive display capabilities, driving premium associations and impact. The campaign is supported with footage of the displays that will be shared across social channels.