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Air India: Talisman
McCann India has created its first campaign for Air India titled, ‘Talisman’. The film launches a new brand identity for Air India, as part of a transformation the airline is undergoing in its aim to become a world-class brand.Directed by Arun Gopalan, a key component in the film is the iconic jharoka, that was a part of Air India aircraft windows, has been reimagined as a golden talisman symbolising a ‘Window of Possibilities’.The story is based on a little girl’s discovery of this magical talisman that acts as a portal to the future – showing boundless possibilities. Blending emotion, innocence and magical realism, the film beautifully showcases the new identity for Air India while addressing an international audience.
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