Air India: Safety Mudras

Air India, India’s leading global airline, today unveiled ‘Safety Mudras’, the airline’s new inflight safety video that seamlessly blends safety instructions with the kaleidoscope of India's vibrant culture. Conceptualised and developed in collaboration with the visionary trio of Prasoon Joshi of McCann Worldgroup, Shankar Mahadevan and Bharatbala the video is meticulously crafted to engage passengers and showcase the diversity and depth of the Indian culture, while delivering essential safety information.