The HORNBACH Autumn campaign is all about the square metre, the increasingly valuable and scarce unit of measurement in human coexistence. "Every square metre deserves to be the best … read morein the world." is the corresponding core message, which we will encounter in many forms over the coming weeks and months. The campaign was conceived and produced by regular contributor HeimatTBWA. The campaign kicks off with the enchanting story of a man who lives his life in a world of square-metre rooms. But, what may sound cramped turns out to be a demonstration of infinite possibilities available even in the smallest of spaces. What can't happen in floor space must then happen in height. This magic, typical of HORNBACH, is also reflected in a large number of genuine square metre projects which will be published successively from mid-September onwards. In true HORNBACH style, they redefine the limits of what is possible with ingenuity and creativity in the smallest of spaces. Titles such as ‘Walkable Cloud’, ‘BBQ Tower’ or ‘Memory Room’ give an idea of what has been developed and built by local creatives and designers from Germany, Austria, Switzerland, Sweden, the Czech Republic, Slovakia, Romania and the Netherlands. The stories about the square metres and their builders, some of whom are prominent, are told via a wide variety of content on social and digital.
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