Argentina is in a forest emergency: we lose one hectare of forests every two minutes, equivalent to the surface of 30 soccer fields per hour. Deforestation causes species … read moredisappearance, climate change, floods, droughts, desertification, diseases, evictions of indigenous people and farmers, loss of food, wood and medicines. To create awareness about the urgency of protecting native forests, The Juju agency, led by Nicolás Zarlenga and Federico Plaza Montero, created a unique product: ‘The scent of consciousness’. It is an air freshener for cars that does not smell like pine, but like the smoke from fires that devastate ecosystems.
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