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Bet365: Never OrdinaryTop 6 this week
In the new campaign, a seemingly average curling throw triggers a global cultural phenomenon. With a series of increasingly incredible events, a relatively minor moment is elevated to the point where curling mania takes over the world. The concept recognises that sport isn’t all overhead kicks and 70-yard throws into the Fend zone. For every glorious moment, there are plenty of ‘ordinary’ ones that go uncelebrated, but no matter what you’re experiencing, bet365 always maximises your enjoyment. Whatever the sport, whatever the moment, it’s never ordinary with bet365. Directed by Academy's Jack Driscoll, produced by Tom Cartwright and with VFX by Selected Works, it’s cinematic and episodic, with a style that’s reminiscent of a light hearted sports biopic. The epic production was filmed on location in Madrid, Barcelona and LA, and in-studio, over 21 shoot days.
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