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Web Film
American Family Insurance and TIME: Tribute Video 60th Anniversary of the March on Washington
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August 28 marks the 60th Anniversary of the March on Washington and Dr. Martin Luther King Jr.’s “I Have a Dream” speech. To honor the occasion, American Family Insurance, in partnership with TIME, has assembled an integrated campaign which builds on American Family and TIME’s ongoing partnership dating back to 2020. The campaign includes a tribute video (“60th Anniversary”), :30 commemorative spot (“The March”), and series of social videos featuring such notables as abolitionist Yusef Salaam, actress Yara Shahidi, Olympic athlete Ibtihaj Muhammad, and Bernice A. King, daughter of Martin Luther King Jr. The commemorative ad will debut on August 28 and run throughout the day on media purchased by American Family Insurance. The digital tribute and social media videos will also be posted throughout the day. In addition to American Family Insurance and TIME, other partners involved with this commemorative campaign include Elite Media, American Family’s creative agency partner, TIME’s Red Border Studios (Production) and Performics (Media).
Client: American Family Insurance Related |
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