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Isracard: Ka-Ching! (Rock)


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Credit card brand uses unexpected musical groups to sing a (very) long representation of the cash you get back.
In order to covey that their cash back card gives back, well, more cash than their competitors, payment card provider, IsraCard has joined forces with Leo Burnet Tel-Aviv to create a series of captivating fun ads directed by director Shushu E. Spanier, that stretch the cash back to the extreme.
In the 3 spots of the campaign, we see a representation of the cash one gets back, by singers from different genres (opera, rock & Mediterranean) that sing “Ka-Ching!” whenever a card is used.
First seeing a single singer delivering a lackluster “Ka-Ching!” in response to a client using a competitors cashback card. Followed by another client using the 'Isracard Cash Back Card' only to get a full-on band singing an over exaggerated and long “Ka-Ching!”.
Credits Other credits

Isracard's marketing team: Amit Sagi, Limor Doron-Zukerman, Adar Goren, Tal Morag-Braverman & Hila Kirma

Creative team: Rona Yakobi & Ido Ben-Dor

Account Management: Shai Brownsteen, Shoshi Avera, Amit Gutman Zonenshain & Noam Chapelski

VP Production: Menny Zarhia & Reut Arbel

Production company: Og Group

Director: Shushu E. Spanier

Executive producers: Gilad Schneider & Tamir Wexler

Line producer: Shira Barashi

DOP: Tobias Hochstein

Production Designer: Netta Dror

1st AD: Amir Melamed

Grip: Golan Kwiat

Location managers: Avihai Knafo and Idan Bardach

Styling: Hadas Robichek

Make-up & Hair: Merav Levison

Casting: Anna Feinstein

Post Producers: Julia Zarug & Jenny Manevitch

Offline editor: Omer Zaitman

Online editor & colorist: Hagay Swisa

Narrator: Sean F. for Fiverr

Original score: Knob music

Sound design: Soundhouse

Sound designer: Udi Ben-Ari

Sound producer: Kenny Danewitz Raveh

Director's agent: Tal Nathan - Creative Collection of Talents

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