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Isracard: Ka-Ching! (Mediterranean)
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Credit card brand uses unexpected musical groups to sing a (very) long representation of the cash you get back.
In order to covey that their cash back card gives back, well, more cash than their competitors, payment card provider, IsraCard has joined forces with Leo Burnet Tel-Aviv to create a series of captivating fun ads directed by director Shushu E. Spanier, that stretch the cash back to the extreme. In the 3 spots of the campaign, we see a representation of the cash one gets back, by singers from different genres (opera, rock & Mediterranean) that sing “Ka-Ching!” whenever a card is used. First seeing a single singer delivering a lackluster “Ka-Ching!” in response to a client using a competitors cashback card. Followed by another client using the 'Isracard Cash Back Card' only to get a full-on band singing an over exaggerated and long “Ka-Ching!”.
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