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Tullamore D.E.W. Irish Whiskey: Issabel
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Tullamore D.E.W., the world-famous whiskey, pays tribute to its roots with a campaign celebrating the town of Tullamore in County Offaly, Ireland, and the one-of-a-kind community spirit that sets it apart. The campaign, launching globally this month, is a love letter to Tullamore and its townsfolk, filmed on location and starring local residents. The hero TVC ad features many well-known people from Tullamore including the town barber Andy and distillery worker Shane. US fans might recognise Shane from his appearance on billboards around the country. It also includes homegrown local talent Sam Keeley – fresh from winning the award for Best Actor in a Lead Role (Drama) at the Irish Film and Television Awards - and it is directed by Emmy-winning director Jake Scott of RSA Films.
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