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Smucker's Uncrustables: Isn’t It Something?
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With the launch of the new anytime snack in Canada, comes a big introduction to the market with two loveable characters. One who’s overjoyed. “PB&J filled deliciousness! Isn’t it something?!” cries the aptly named, Uncrustable, as he fondly reads his new billboard announcing his arrival. But that’s not all the spot is introducing. With the launch of the anytime snack comes another character to help launch it. Uncrustables’ less enthusiastic brother, separated at birth, named Crust. And together, through their brotherly bickering, they help explain exactly what the snack is for anyone who hasn’t seen it before – an already-made, crustless PB&J sandwich that also comes alongside a chocolate hazelnut option. The spot, developed by Leo Burnett Toronto as part of the PSOne global Smucker’s team, was created to launch Uncrustables in an entirely new Canadian market.
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