Westinghouse never loses sight of the fact that people are happiest when functional, efficient, and uncomplicated appliances deliver what they promise on the box.
That's why our new … read morebrand platform, ‘Happy to Help’ positions Westinghouse as the quiet, reliable helping hand in Aussie homes, promising that when called upon, Westinghouse will step up and help out, so people can get back to living.
The launch campaign’s hero film tells the story of a planned dinner party gone wrong, thanks to a lively Grey Morwong fish who has other plans - with Westinghouse quietly stepping up to the plate to save the day.
The platform and campaign deliberately shakes up the categories stereotypes and conventions by using humour and telling a fun story to emotionally connect with consumers who’ve been drowning in rational category messaging for some time.
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