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American Family Insurance is releasing three new :30 spots in its “Life’s Better” campaign. Titled “Night,” “Drive” and “Car Wash,” the new films dramatize how “when you feel better protected, you’re free to enjoy your dreams.” The campaign debuted in April as an evolution to the brand’s long-running “Insure Carefully. Dream Fearlessly.” platform. It centers around the idea that when you feel totally protected, you’re free to enjoy the dreams you’ve worked so hard to achieve. In the four months since this new work launched, research results have been through the roof: ad recognition and brand linkage have increased significantly. Advertising debuts this month across a combination of broadcast, spot, digital, and streaming media. It was created by Elite Media, American Family’s creative agency partner.
Other credits
CLIENT: AMERICAN FAMILY INSURANCE
Sherina Smith - Chief Marketing Officer
Ryan Anderson - Director of Advertising
Ann X Poulose - Director of Media and Audience Engagement
John Valadez - Marketing and Advertising Manager
Lindsey Maier - Marketing Consultant
Nick Baillies - Marketing Consultant
Tracy Siemion - Marketing Consultant
Jacki Witkowski - Integrated Content & Design Consultant
BethAnn Meier - Director, Field & Product Marketing
Paige O’ Hough - Marketing Strategist
CREATIVE AGENCY: ELITE MEDIA
Chris Crawford - Chief Creative Officer
Jindai Joseph - Executive Creative Director
Mo Alsadi - Art Director
Adam Glickman - Creative Director
Craig Feigen - Creative Director
JD Williams - Executive Producer
Steve Centrillo - Engagement Director
Laura Bzdek - Senior Account Director
April Smith - Account Director
Terrie Cammarata - Account Supervisor
Jacqueline Crockwell - Project Manager
Maria Rosa - Director, Strategic Initiatives
PRODUCTION COMPANY: THE CORNER SHOP
Peter Thwaites - Director
Joost Van Gelder - Director of Photography
Anna Hashmi - Founder/Exec Producer
Jay Shapiro - Exec Producer
Mini Bhogal - Head of Production
Shannon Bowen - Producer
Brock Houghton - Production Designer
Mathieu Young - Stills Photographer (LA)
EDITORIAL HOUSE: WORK EDITORIAL
Editor Ben Jordan - “Drive”, “Night”
Editor Anne Perri - “Car Wash”
Erica Thompson - Managing Director
Alejandra Alarcon - Executive Producer
Chris Delarenal - Head of Production / Producer
Elizabeth Pyle - Producer
Griffin Ver Steeg - Senior Cutting Assistant
Chris Wronka - Senior Cutting Assistant
VFX: THE MILL
Gavin Wellsman - Executive Creative Director
Chris Connolly - Executive Producer
Sally Wnek - Senior VFX Producer
Kyra Hendricks - VFX Producer
Lauryn Jackson - VFX Associate Producer
Rithika Iyer - VFX Associate Producer
Mohit Bhomia - VFX Producer (Bangalore)
Eva Kuehlmann - Shoot VFX Supervisor
Yoon Bae, Asaf Yeger, Ruairi Twohig - 2D Lead Artists
Eva Kuehlmann, Jeff Masters, Emily Meger - 3D Lead Artists
COLOR: THE MILL
Paul Yacono - Colourist
Denise Brown - Executive Producer, Colour
AUDIO POST: SONIC UNION
Michael Marinelli - Sound Engineer/Sound Designer
Macey Estes - Assistant Engineer
Justine Cortale - Audio Post Producer
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