Arcor: PROUDOOR

In Bolivia, belonging to the LGTBIQ+ community is dangerous, to the point that in recent years more than 20 homicides caused by homophobic crimes have been registered.

For this reason, brands avoid being associated with values related to sexual diversity.

In the face of this abandonment by brands and public institutions, people are afraid of suffering violence because of their sexual condition.

In Bolivia, belonging to the LGTBIQ+ community is dangerous, to the point that in recent years more than 20 homicides caused by homophobic crimes have been registered.

For this reason, brands avoid being associated with values related to sexual diversity.

In the face of this abandonment by brands and public institutions, people are afraid of suffering violence because of their sexual condition.

We created billboards full of pride with the different flavors (and colors) of Topline7 and took it to the streets to show that diversity is a great value, through a message that we all agree with and that should never remain hidden.

Days before the Pride Parade we placed in the march route different outdoors that delivered more than chewing gum with Topline7 flavors. They delivered a message that should not be hidden.

TODAY, TOMORROW AND ALWAYS I ENCOURAGE MYSELF TO BE ME WITH TOPLINE7