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Web Film
Arcor: The Best Day of My Life
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Arcor is Argentina’s largest food company, founded in 1951, and their ice creams are famous across the country. It's common to find hidden promotional messages in product packages that give-away free ice cream.Y&R Dhelet and Arcor created their own "homemade" live reaction video of a woman who appears to have received the results of her own pregnancy test. But we soon discover, her excitement and emotions are not what we think.
Maria Torti Cerquetti - Brand Manager, Arcor Related |
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