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Top 6: October 11th 2023
Australia has a sleep problem with nearly 50% of all adults reporting at least two recurring sleep issues. Luckily, our leading bedding retail specialist, Forty Winks, is on a
… read moremission to help millions of sleep-deprived Aussies ‘Go to better sleep’.
The launch campaign introduces audiences to ‘The Unslept’ – an uncanny horde of some seriously tired people, each one exhibiting some of the most common sleep issues faced by Australians.
Forty Winks is one of Australia’s longest-standing and most iconic sleep specialists and ‘Go to better sleep’ marks a new chapter for the heritage brand.
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Credits
Other credits
Creative Agency: Akcelo
Senior Account Director: Jenna Featherstone
Senior Account Manager: Ben Le Couteur
Head of Design: Mark Berry
Lead Designer: Stephen Au
Senior Designer: Francis Loh, Mitash Patel
Managing Director, Melbourne: Jon Kenyon
Chief Executive Officer: Aden Hepburn
Client: Forty Winks
National Advertising & Marketing Manager: Damian Lucas
Film Production: Rabbit
Director: Owen Trevor Black
Second Unit Director: Daniel Fletcher
Assoc EP / Producer: Marcus Butler
Executive Producers: Alex Hay, Lucas Jenner
DOP: Peter Eastgate
Post House: The Editors
Editor: Ryan Boucher
Colourist: Fergus Rotheram
Online Artist: Eugene Richards
Post Producer: Rita Gagliardi
Sound Post Production and Music Facility: Klang Studios
Executive Producer: Analese Cahill
Sound Design and Mix: Declan Diacono and Brendan Woithe
Sound Design and Mix: Electric Sheet Studios