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Top 6: October 11th 2023
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Castra: Nerds Wanted – Galactic Standard
Top 6: October 11th 2023
This recruitment campaign from Castra, one of Sweden’s fastest-growing IT consulting companies, makes no sense at all. At least to the average viewer.
Based on the insight that IT consultants have a penchant for sci-fi/fantasy and problem solving, the ads are written in the constructed languages of Klingon (Star Trek), Sindarin (The Lord of the Rings) and Galactic Standard (Star Wars). A strategic move to single out the most dedicated and competent talent and win them over to the Castra side.
Translators: Benct Philip Jonsson, Zrajm Also best this week |
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