Print ad: Castra: Nerds Wanted

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

This recruitment campaign from Castra, one of Sweden’s fastest-growing IT consulting companies, makes no sense at all. At least to the average viewer.

Based on the insight that IT consultants have a penchant for sci-fi/fantasy and problem solving, the ads are written in the constructed languages of Klingon (Star Trek), Sindarin (The Lord of the Rings) and Galactic Standard (Star Wars). A strategic move to single out the most dedicated and competent talent and win them over to the Castra side.