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The brand worked with long-time agency partner Team One on the campaign where that idea comes to life. In Team One’s spot, “Battle Out There” a family arrives back at the airport, weary from a day of travel. Memories of their bad seats quickly fade away when they are rescued by the spacious Lexus TX. Characters are further explored in three unique :15 spots, “Cargo,” “Captain’s Chair,” and “Interface” that highlight the family members’ individualized travel pain points, and the redemption they receive when entering each row of the TX.
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Photographer: Matt Hartz
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