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The brand worked with long-time agency partner Team One on the campaign where that idea comes to life. In Team One’s spot, “Battle Out There” a family arrives back at the airport, weary from a day of travel. Memories of their bad seats quickly fade away when they are rescued by the spacious Lexus TX. Characters are further explored in three unique :15 spots, “Cargo,” “Captain’s Chair,” and “Interface” that highlight the family members’ individualized travel pain points, and the redemption they receive when entering each row of the TX.
Credits
Other credits
Photographer: Matt Hartz
Managing Director: Joel Dons
Management Director: Ben Allison
Management Supervisor: Rachel DeLesk
Account Executive: Angel Smith
Assistant Account Executive: Will Finke
Account Director, Social: Robin Watkins
Account Supervisor, Social: Max Nungesser
Social Content Manager: Limairy Austrian
Account Director, PR: Daphne Dobbs
Management Supervisor, PR: Ashley Greenwood
Executive Media Director: Paul Silverman
Management Media Director: Nichole Kirsch
Associate Media Director: Hilary Hanger
Media Supervisor: Kate Hettrick
Media Supervisor: Lindsay Reasner
Media Planner: Rachel Bienko
Chief Strategy Officer: Mark Miller
Management Director: Cliff Adams
Group Director, Strategy: Nicole Cestaro
Senior Strategic Planner: Marisol Moran
Strategic Planner: Matthew Merritt
Group Director, Digital Strategy: Colin Simonds
Associate Director, Digital Strategy: Nina Tongco
Executive Producer: Sam Walsh
Executive Producer: Brian Gibson
Senior Producer: Sascha Peuckert
Associate Producer: Maya Roberts
Senior Producer, Print: Stephanie Delcarpio
Associate Director of Project Management: Jamie Lau
Program Manager: Laura Schluckebier
Project Manager: Alix Knight
Project Manager: Yumi Tamashiro
Production Director: Chad Baur
Senior Producer, Program Lead: Sarah Smith
Digital Producer: Marthe De La Torre
Director, Business Affairs: David Peake
Associate director of Business Affairs: Janet Anderson
Senior Music Supervisor: Neil Cleary
Senior Product Specialist: Christopher Brake
Production Company: Radical Media / Los Angeles, CA
President: Frank Scherma
SVP Head of Commercials/Executive Producer: Jim Bouvet
Executive Producer: Molly Griffin
Producer: Kelly Abraham
Where shot: Vancouver, BC, Canada
Edit Company Credits
Edit Company: Rock Paper Scissors
Editor: Haines Hall
Assistant Editor: Michael Shugarman
Executive Producer: Shada Shariatzadeh
Executive Producer: Dre Krichevsky
Senior Producer: Kevin Gottlieb
VFX Company Credits
VFX Company: JAMM, LA
Flame Lead: Tim Robbins
Flame Artist: Cameron Coombs
Flame Artist: Patrick Ferguson
Nuke Artist: Ryan Ferguson
Matte Painter: Brandon Kachel
Producer: Mike Wigart
Executive Producer: Asher Edwards
Color Company Credits
Color Company: Color Collective
Colorist: Alex Bickel
Executive Producer: Claudia Guevara
Color Assist: Javi Ergas
VFX Company Credits
VFX Company: Tilt-Shift, LA
Creative Director: Felix Urquiza
HOP: Shelby Wong
CG Supervisor: Jesse Thorp
VFX Producer: Brian Butcher
VFX Artist: Juan Salazar
Mix Company Credits
Mix Company: Margarita Mix Santa Monica
Mixer: Bob Gremore
Assistants: Mike Murzyn, Sean Melia, Zach Olson
Executive Producer: Whitney Morris
Operations Manager: Brian Frank
Music/SFX Credits
Music/SFX Company: Sounds Delicious, LA
Executive Producer: Ronnie Fountenberry
Associate Music Producer: Jason Begin
Composers: Aaron Paul Low, - Yuka Otsuki Steingräber
Sound Design: Sounds Delicious/ Jonathan Fuhrer
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