Outdoor ad: Cancer Chicks: We're behind you

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Top 6: October 18th 2023

Not-for-profit organisation Cancer Chicks has launched a collaboration with swimwear label Sea Level, with their real life members starring in an inspiring campaign, modelling the brand's designs - available for purchase now.

Cancer Chicks offers support for young women experiencing cancer and terminal illnesses. This partnership was a way to showcase that support and to empower these women with renewed confidence, featuring Cancer Chick members as unmissable models in a premium swimwear campaign. And enticing other brands to make them their ambassadors too.

Society doesn't associate terminal illnesses with vibrant, young women who love fashion. This campaign challenges those preconceptions - empowering the cancer struck women to continue on being strong and beautiful.