London's leading artists and art world figures, gallerists, museum directors and auction houses are uniting to launch a new creative campaign, LONDON CREATES, at the 20th anniversary … read moreof contemporary art fair Frieze London today (11th October). LONDON CREATES, a brand and campaign created by M&C Saatchi London, is being championed by the Evening Standard and the Mayor of London, Sadiq Khan, to support London's place as a world-leading creative capital. LONDON CREATES has been developed to celebrate the capital's world-leading cultural and creative industries following a challenging few years due to the impact of the pandemic and the cost-of-living crisis. It will initially focus on the promotion of London’s visual arts sector, with the ambition to extend to other areas of the arts in which London leads – fashion, film, theatre and music. M&C Saatchi London was responsible for developing the LONDON CREATES brand, campaign and communications strategy.
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