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Icelandair: The Polite Bouncer
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Icelandair has launched a new online and social media campaign, “The Polite Tourist Bouncer” in collaboration with international social media agency - Kubbco, and creative agency Hvíta Húsið. The campaign highlights the benefits of Icelandair's Stopover offering, where customers can book a stopover in Iceland between European and North American destinations. The new campaign centres on a mockumentary-style film showcasing Icelandair’s ‘Polite Bouncer’, Hugi, whose job it is to ensure tourists do not overstay their stopover and make it to their final destination. Because of their love for Iceland, this is easier said than done. The film runs on YouTube and across social, and is supported by a series of unique content pieces and behind-the-scenes extras. The next part of the campaign, also created by Kubbco, introduces “The Returning Stopover Tourist” and will launch early next year. “The Polite Tourist Bouncer” is the next stage in the brand’s global marketing campaign “Easy to stop, hard to leave” which launched earlier this year. Icelandair has been offering its customers the option to book an Iceland stopover since the 1960s, growing in popularity in the early 2000s. Through the stopover, you can stay in Iceland at no additional airfare as you cross the Atlantic, giving Icelandair the chance of reaching out to an audience willing to experience something out of the ordinary, as part of their journey.
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