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UBS: A bank like Switzerland
UBS Switzerland launched a nationwide campaign to show how it's taking responsibility in the Swiss market while living its ties to the country and its people with typical Swiss values. The campaign platform "A bank like Switzerland" demonstrates the bank's strong ties to Swiss culture and the typical Swiss values that are put into practice, thus turning the country's strengths into those of the bank.
Agency: FRASER GmbH
Client: Aydin Sahin (Head Marketing & Digital Sales UBS Switzerland), Sonja Kingsley-Curry (Head Strategic Initiatives & Brand Experience), Oliver Vedolin (Head Digital Communication & Growth), Joël Frey (Head Content & Dialogue Marketing), Marcel Aisslinger (Growth Marketing Specialist), Melanie Säuberli (Marketing Manager Strategic Initiatives), Anja Stofer (Marketing Manager Strategic Initiatives), Patric Moeller (Head Digital Marketing), Chloe Hindes (Digital Campaign Strategist), Dominique Hauri (Social Media Specialist), Annina Speich (Social Media Specialist), Jasmin Heri (Social Media Specialist), Andrea Vetsch (Regional Marketing), Roman Emunds (Head Strategy & Research). Related |
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