Jack in the Box: Feeding Time

Jack in the Box is cooking up a seriously spooky Halloween campaign featuring the brand’s first-ever horror short, 'Feeding Time', which will be unveiled on Friday, October 13. The campaign marks the return of Jack’s infamous Monster Tacos and the launch of their all-new product: Angry Monster Tacos. Written by Hollywood horror writers responsible for chills & thrills like, 'Servant', 'Saw' and 'American Horror Story: 1984', 'Feeding Time' is an ode to all things that make Halloween the holiday for the unruly ones: spooky scares, creepy costumes and ghoulish fun. Perfectly aligned with the unruly nature of Jack Box himself, the brand’s 2023 Halloween campaign inspiration stems from the question: How can we deliver something fans want at this time of year but wouldn’t quite expect from Jack in the Box, yet still feels authentic?