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Taco Bell Toasted Breakfast Tacos: E-Pete-phany, 1


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Taco Bell teams up with Deutsch LA for its latest spot featuring Pete Davidson as the Taco Bell Brand Apologist. In the latest iteration he has an 'E-Pete-phany' and unlocks a new level of simplicity when things feel too complicated. Taco Bell didn’t have a breakfast taco, even though the word taco is in their name and now they do. Today, Pete showed Taco lovers the Toasted Breakfast Tacos, which effortlessly combine fluffy eggs, melted cheese and the option of bacon, sausage, or potato within a tortilla grilled to early morning perfection. He’s making good on Taco Bell’s promise earlier this year to make breakfast easier than ever with simple and familiar, yet delicious choices to ignite their morning routines. Are you hungry yet? For these spots, Pete is reunited with SNL alum, director Hannah Levy. Hannah was the first queer shorts directors in Saturday Night Live history. They’ve directed hosts including Billie Eilish, John Mulaney and more.
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Client

Head of Brand Sean Tresvant

Chief Marketing Officer Taylor Montgomery

Brand Director Katie Taylor

Strategy Director Lily Badger

Brand Manager Eddy Perezic

Strategist Ombeline Armand

Chief Creative Officer Evert Lee

Creative Director Brandon Bale

Partnerships Timothy Bergevin

Partnerships Erika Prime

Social Director Nicole Weltman

Social Manager Alex Kalbli

Social Manager Madia Aymerich

Project Manager Lisa Schnitzer

Agency

Managing Director Josh Jeffries

Account Director Britt Luhrsen

Account Director Natalie Brock

Account Lead Stef Rust

Account Executive Sarah Sabin

Account Executive Sami Rohde

Executive Producer Paul Roy

Producer Steven Frailey

Strategy Director Gabriel Caramelo

Strategy Director Sara Singh

Strategist Karina Azevedo

Strategist Hannah Avery

Strategy Director Elizabeth Weinstein

Strategy Director Lauren Murphy

Director of Business Affairs Gabriela Farias

Business Affairs Manager Biba Millstein

Traffic Carie Bonillo

Traffic Courtney Tylka

Traffic Ana Barraza

Production - Tool

President Dustin Callif

Managing Director Nancy Hacohen

Executive Producer Rob Sexton

Producer Julianne Maloney

Production - Steelhead

Head of Production Diego de la Maza

Executive Producer Chris Kauffman

Producer Pete Sestina

Editorial Steelhead

Head of Production Amy Saunders

Producer Heather Stanic

Producer Courtney Kolloff

Editor Debbie McMurtrey

Editor Tony Bernard

Edit Assistant Colin Amsler

Post Production / VFX Company 3 LA

Colourist Matthew Osborne

Producer Dan Butler

Project Manager Ryan Dale

Project Manager Nick Corbet

Post Production / VFX Alt.vfx

Executive Producer Chris Fieldhouse

Creative Director Andrew MacDonald

Project Manager Jayce Attewell

Producer Eloise Miscamble

Music / Sound Lime Studios

Executive Producer Susie Boyajan

Sound Engineer Dave Wagg

Sound Engineer Matthew Conzelmann

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