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Web Film
Dove: #MyHairAMiModo
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To kick off the launch, Media.Monks and Cashmere Agency worked alongside Dove to partner with Li Saumet from Bomba Estéreo to write and record a new verse within the band’s anthemic song, “Soy Yo,” with an updated message that speaks directly to hair self-expression. To accompany this revamped anthem, the agencies worked with Dove and the band to shoot a new music video featuring footage of Bomba Estéreo and the child star of the original "Soy Yo" music video, Sarai Gonzalez. The new verse and music video emphasizes the importance of reclaiming the beautiful individuality of your hair and encourages Latinas everywhere to wear their hair with confidence as a form of self-expression.
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