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Sky Bet: The Grind
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Sky Bet, the UKs Number 1 betting app, is proud to announce its latest innovation, 'Sky Bet AccaFreeze.' This exciting new product offering demonstrates Sky Bet's commitment to pushing the boundaries of the betting industry, introducing a unique, market-first feature to the world of accumulators. To launch this game-changing initiative Grey London, Sky Bet's creative partner, have created an awareness campaign titled ‘End the game your way’. A full 360 media campaign to promote this milestone in the betting category. Grey London was appointed as Sky Bet's integrated brand strategy and creative partner in January 2023, with the brief to lead the brand into its next phase of growth. AccaFreeze is the first collaboration between Grey London and Sky Bet.
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