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Top 6: April 17th 2024
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Sky Bet: For The Fans

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Top 6: April 17th 2024
In collaboration with Grey London, Sky Bet proudly unveils "For the Fans," a new long term brand platform for Sky Bet marking a strategic shift from focussing on the betting experience, towards prioritising the modern fan experience. Going beyond just communications, this launch campaign marks a shift in mindset for the entire Sky Bet business, demonstrating its commitment to putting the football fan at the heart of everything it does. From its products and content, to its staff and external communications. Sky Bet aims to disrupt betting category tropes and foster a meaningful connection with its audience that goes beyond offers and short term tactics.
Credits Other credits

Grey

Managing Director Jonny Tennant-Price

Business Director Matt Paris

Account Manager Clyde Hurst

Account Executive Serena Coyle

Chief Strategy Officer Jonathan Lee

Chief Strategy Officer Tarek Sioufi

Planning Director Gilliam Caldwell-Dunn

Head of Production Maxine Hose

Producer Hananha Willers

Production Assistant Alex Alcock-Fletcher

Business Affairs Manager Sarah Scarlett

Agency Flutter Creative

Designer Jamie Webster

Producer Holly Liddell

Production Designer Max Randall

Production Service Sugar Free TV

Producer Michelle O’Brien

Post Production / VFX Electric Theatre Collective

Colourist Jason Wallis

VFX Lead Sarah Crux

Producer Sydney Levy

Post Production / VFX Avenues

Producer Amanda Jenkins

Editor Francesco Roma

Music / Sound Factory Studios

Sound Engineer Jon Clarke

Sound Mix Jon Clarke

Producer Ciara Wakley

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