In collaboration with Grey London, Sky Bet proudly unveils "For the Fans," a new long term brand platform for Sky Bet marking a strategic shift from focussing on the betting … read moreexperience, towards prioritising the modern fan experience. Going beyond just communications, this launch campaign marks a shift in mindset for the entire Sky Bet business, demonstrating its commitment to putting the football fan at the heart of everything it does. From its products and content, to its staff and external communications. Sky Bet aims to disrupt betting category tropes and foster a meaningful connection with its audience that goes beyond offers and short term tactics.
read less...
