STAMMA: Don't Be A Knob

STAMMA, the British Stammering Association, today marks its 2023 awareness campaign ahead of International Stammering Awareness Day on October 22nd. The new work draws attention to the everyday difficulties that people who stammer experience in simple interactions with companies, such as returning an item. Don't be a knob, don't jump in, developed by creative agency VMLY&R London, will span online film, cinema, and out-of-home executions across the UK to encourage the public, and companies, to allow people who stammer to finish their sentences. STAMMA will use the campaign as an opportunity to direct people to stamma.org/DontBeAKnob with information for businesses with training opportunities and resources on working with customers who stammer, whether over the phone or face to face. The three and half minute satirical hero film, directed by LIAKH through Spindle, follows the surreal customer service experience of ‘Debbie’, (wrongly referred to throughout as ‘Derry’ by the hapless call handling agent ‘Jeff’) who is trying to return a coffin and finds herself being talked over and interrupted.