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Top 6: October 27th 2021
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STAMMA: Not Just One DayTop 6: October 27th 2021
STAMMA, the British Stammering Association, marks International Stammering Awareness Day on October 22nd with the launch of a petition and supporting film calling for people who stammer to be visibly and authentically portrayed in the media. The comical film, Not Just One Day, follows the inner monologue of someone who doesn't really believe in petitions, and finds them mostly vague or unrealistic, with the one exception being the new petition from STAMMA, which provides a focused and actionable change. The impactful work was created by brand and customer experience agency VMLY&R London and London-based film collective Acid News, with both teams containing talent who stammer.
The film is voiced by a long-standing member of STAMMA, Paul Roberts, who has never been contracted for voiceover work before. Between 50-70 million people around the world stammer, including the president of the USA. 8% of children will stammer at some point in their lives, and between 1-3% of adults say that they stammer. Yet in the media, stammering is rarely heard and when it is, the person’s stammer is often portrayed in a negative light or to comedic effect.
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