John Lewis Home Insurance: Let Life Happen

Tonight, at 9.15pm during ITV’s ‘DNA Fingerprinting’ programme, John Lewis will launch a new advertising campaign to raise awareness of its new home insurance product which offers customers greater flexibility and choice. The campaign forms part of John Lewis’s plans to quadruple the size of its financial services business. The one minute TV advert, created by agency adam&eveDDB, shows a young boy, played by actor Reggie aged nine, dressed up in his mother’s clothes, jewellery, shoes and make-up, creating a trail of accidental damage as he gives an enthusiastic and dramatic performance throughout his home. The advert is set to the soundtrack ‘Edge of Seventeen’ by Stevie Nicks and concludes with the strapline ‘Let Life Happen’.